A competition for the most beautiful photos of love, an exhibition of large format photos in the streets of Liège.
"Does love speak to you? Tell us about it with an image! Open up your family albums, pull out the drawers in your cupboards or your sets of photos and send us a photo which, for you personally, best represents love. Whether it’s in colour or black and white, very old or brand new, a bit damaged or frayed at the edges, whether it shows your mum, your canary or your other half, it doesn’t matter, as long as it’s - for you - your very dearest image."
The principle of the “Love’s in the air!” project is to collect, thanks to a huge appeal to the citizens of Liège, amateur photos based on the overall theme of Love. The message that went out was. “Send us an image which, for you, represents Love!“
After being judged by a panel of personalities drawn from the world of the arts and politics, around fifty images will go forward. They will then be printed out and enlarged onto tarpaulin flags which will be hung in several streets in Liège throughout the period of BIP2012. Four prizes will be awarded, including the Public Prize being jointly organised with RTC-Télé Liège who will screen all the images on its website and where the public will be able to vote for its favourite photo.
The prize-winning ceremony will be held during the Printemps de la Culture 2012 (The Spring of Culture 2012).